National Geographic will cease printing National Geographic Adventure, its outdoor magazine, the company said Thursday afternoon. The title will continue online and in special “newsstand editions, books, e-magazines, mobile applications and a robust Web site,” the company said in a statement.
Rumors had been swirling that the company was selling Adventure. A spokeswoman, Heather Wyatt, said that while “people did approach us, it goes to the strength of the brand” that it chose to keep the magazine online.
The magazine’s ad pages had fallen 59.1 percent in the third quarter of this year versus a year ago, according to the Publishers Information Bureau , giving it one of the biggest declines in the industry.
The magazine was started a decade ago, and recently published its 10th anniversary issue.