Aug 2, 2010

The Responsible Tourism Awards organised by

Tourism Fiji
2010 sponsor of the Best in a marine environment category

Fiji, 'The Soft Coral Capital of the World', is made up of 333 islands surrounded by reefs and diverse underwater terrain. It is rated as one of the world's top ten dive destinations and is a South Pacific marine paradise famous for its white sand, palm fringed beaches, azure lagoons and exceptional reefs.

World famous marine biologist Jean-Michel Cousteau says of Fiji: "The unparalleled range of quality dive sites and sheer diversity of life of the reefs is overwhelming."

Tourism Fiji is dedicated to promoting and protecting this special, and in parts very fragile, marine environment and has long supported and actively encouraged sustainable tourism. Fiji Tourism's UK and Ireland representative, Jane West emphasises the importance of this work: "As a tourist board it is vital to educate all visitors to be both socially and environmentally responsible for the benefit of, most importantly, the Fijian people and future tourists to their wonderful country."

To help project the eco-systems, Tourism Fiji works with partners to conserve Fiji's marine biodiversity by encouraging guests not to remove items, especially coral, from the reefs and requesting they do not purchase souvenir products made from coral or endangered plants or animals.

Many of the country's leading resorts offer diving adventures. One of them, Matava, has just a won the Project AWARE Marine Environmental category at the PADI Asia Pacific Member Awards. The award rewards vision, excellence and pursuit of conservation to ensure the enjoyment of underwater environments for future generations.

The Responsible Tourism Awards organised by