Dec 1, 2011

Asia Pacific's first PADI Green Star Award awarded to Matava, Fiji


We're pleased to announce that Matava – Fijis Premier Eco Adventure Resort has received the first PADI Green Star award in the Asia Pacific region in November 2011 for our sustainable and eco-conscious environmental activities and business practices.

The program helps PADI Dive Centers and Resorts identify practical actions they can take to protect and preserve the environment. Because they choose which conservation actions they would like to implement, PADI Dive Centers and Resorts can completely customize the program for their businesses.

“There’s more to going green than simply jumping on the eco bandwagon,” says Bob Coleman, Vice President of Sales, Retailer and Resort Association, PADI Americas, Latin America and Canada. “Well-organized conservation initiatives can reduce costs while strengthening your brand, especially when you strategically introduce them into your overall business plan. Earning the PADI Green Star Award shows customers that you care about the environment and are taking action to protect it. With today’s environmentally-conscious divers, going green can be an important competitive advantage.”

Richard Akhtar of Matava and
Mike Holme of PADI Asia Pacific
The PADI Green Star award requires dive operators and resorts to conduct an objective audit of their facility and business practices and assesses performance in water and energy use, transportation, waste management and conservation leadership.

“We hope other dive operations and tourism providers in the Asia Pacific region follow our example and help to protect their local environment and achieve sustainable business practises in a green and clean manner!” said Mr Stuart Gow, one of Matava's Directors.

"We are extremely proud to win this award. We have been lucky to win overseas and global awards for our environmental policy in the past year, but it is especially gratifying to be recognised at home by our colleagues in Fiji." he continued .

Richard Akhtar, Managing Director of Matava - Fiji's Premier Eco Adventure Resort said "At Matava, we are of course both happy and proud to receive this prestigious award. We find it even more important that the industry, by rewarding environmental efforts, choose to take a stand for the environment we depend on. We also see it as an important continuing signal to the community which at the same time can serve to inspire the numerous individuals and companies who have been doing so much, and continue to do even more in the field of environmental enlightenment and conservation. This award has highlighted Fiji's leading role and efforts in this regard especially."

"At Matava, we are of course both happy and proud to receive this prestigious global award. We find it even more important that the industry, by rewarding similar efforts, choose to take a stand for the environment we depend on. We also see it as an important continuing signal to the community which at the same time can serve to inspire the numerous individuals and companies who have been doing so much, and continue to do even more in the field of environmental enlightenment and conservation. This award has highlighted Fiji's leading role and efforts in this regard especially in our our region of the South Pacific."
Mr Akhtar finished by saying "Matava - Fiji's Premier Eco-Adventure Resort has again proved that it is indeed among the leaders in environmentally sensitive resorts worldwide, and this latest award solidifies our position as an example of how resorts can operate AND help maintain and improve the surrounding environment"

PADI Green Star Award presented to Stuart Gow of Matava by Drew Richardson, President of PADI at DEMA 2012
(Danny Dwyer, Drew Richardson, Stuart Gow, Hendrick Nimb, Mike Holme)
 The Green Star award was presented to us during DEMA week in November 2011 by PADI's Project Aware and PADI President Mr Drew Richardson.

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Notes to editors

About Matava - Fiji's Premier Eco Adventure Resort

Matava - Fiji's Premier Eco Adventure Resort, is an eco adventure getaway offering you a fun and unique blend of cultural experiences and adventure activities in the environmentally pristine and remote island of Kadavu in the Fiji Islands. Matava - Fiji Premier Eco Adventure Resort is a PADI Dive Resort as well as a Project AWARE GoEco Operator. With more than 12 years experience in the Fiji Islands, Matava is recognized as a leading educational dive centre. Matava offers accommodation for up to 22 guests in lush tropical surroundings in traditional thatched Fijian 'bures' with hardwood polished floors, louvre windows and private decks offering privacy, comfort and superb ocean views. Find us on Facebook Follow us on Twitter
  
For interviews, images or further information please contact Stuart Gow, Stuart@Matava.com, t: 679-997-5416

About PADI Green Star Awards:

PADI Dive Centers and Resorts have a powerful new tool to help organize and implement environmental conservation programs - and be recognized for their efforts - with the PADI Green Star Award. The program helps PADI Dive Centers and Resorts identify practical actions they can take to protect and preserve the environment. Because they choose which conservation actions they would like to implement, PADI Dive Centers and Resorts can completely customize the program for their businesses. For additional information, contact Roger Josselyn at 800 729 7234 (US and Canada) or +1 949 858 7234 ext. 2519.



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