Even in today’s rough economy, travelers are eager to put the environment first. A new and free online flight search tool has shown that, when given a choice, travelers typically choose carbon-efficient flights.
The tool is being tested in a pilot phase (no pun intended) on select websites and has generated over 10,000 flight searches so far. According to booking statistics, 57% of users selected the cheapest/lowest carbon option to pay an average premium of 19% over lowest cost/higher carbon options.
Developed by Global Travel Market (GTM) and The Carbon Consultancy in association with the International Center for Responsible Tourism, the flight search tool offers provides efficiency ratings of both long and short haul fleets used by major airlines, while highlighting lower carbon emitting direct flights versus indirect flights.
The goal: determine and reduce a trip’s carbon footprint before it even takes place.